Hamleys – the oldest and finest toyshop in the world is excited to announce the opening of its sixth store since launching on South African soil in 2015, in The Zone @ Rosebank.

Hamleys prides itself on bringing smiles to the faces of children and adults alike through an enchanting in-store experience as well as by “bringing toys to life” with their expert demonstrators and characters, including the iconic life-sized teddy bears, Hamley and Hattie.

“We are very excited to be opening our sixth store in South Africa. Our initial target was to open two stores per year but by the end of 2016 we will have opened our seventh store within 14 months of trading. We have surpassed our own expectations as well as the UK Head Office – clearly reflecting the strength and acceptance of the brand into the South African retail market,” says Mr. Philip Paphitis, CEO, Hamleys South Africa.

The Rosebank store is very unique in its own right; the shop front opens out onto “the street” – a mini replica of the world famous London Regent Street store that the brand is so famous for.

“As we head towards Hamleys 257th year of existence, we look forward to a continued aggressive expansion plan into 2017 and beyond,” concludes Mr. Paphitis.

For more information visit www.hamleys.co.za.

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